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Our goal is to always stay up-to-date with new and innovative SEO trends to help ensure that your website is performing better than its competitors and continually improving year-on-year.
When it comes to SEO, it is important to understand that the landscape is always changing and that websites will continually need to evolve to meet search engine optimisation guidelines and best practices.
Search Engine Optimization consists in a specific adaptation of a website to Internet search engines. The point is for the site to rank as high as possible in organic Google search results.
Effective positioning of the website is supplemented with off-site activities, mainly external linking and building trust in the domain through Content Marketing activities.
For website positioning to be effective, you must ensure a high level of content on the page. It is also necessary to skillfully use key phrases or specific responses to queries.
Google’s position and organic traffic are also influenced by specific user behavior. For example, how quickly they leave the site and how much time they spend on it.
We will check the keywords after which your users are looking for an offer and place them in individual tabs to maintain the correct structure of the content.
Original, unpublished content on the page determines the position of the page in organic results. Copying content from other pages (or your own) may result in the page not entering higher search positions.
The meta description is responsible for the clickthrough rate in the search result. This is a mandatory element of SEO optimisation.
Websites that open too long are left by users before they are displayed in full. And this lowers their position in search. Thus, the chance that someone will reach them systematically decreases.
The SSL certificate is used to protect websites against leaks or theft of sensitive data left by users. For online stores, the use of this protocol is in principle mandatory.
Well done internal linking helps users and crawlers quickly reach the pages they are looking for. They should be taken into account when designing the entire page.
