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Pay Per Click / Adwords Marketing is an extremely effective method of online advertising that should be included in all integrated digital marketing plans. With proper management and ongoing optimizations, PPC campaigns can rapidly increase the amount of relevant traffic to your site, building an audience that will connect with your brand and take actions online that matter to your business – often at a lower cost than other marketing channels. Like all of our online marketing services, our PPC and paid advertising programs are designed to get the results that matter.
Paid Search is essential for generating immediate traffic from important keywords and the best results come from collaboration. That’s why we work across departments to build engaging search marketing strategies that truly elevate results. Our SEO & PPC specialists work together to evaluate those important keywords. Together they analyze keyword selection, current rankings, user intent, competition, and conversion rates to build PPC campaigns that do more with less.
Display advertising is best for building brand awareness and keeping your business top of mind. When done right, display ads can drive great results for your company. We pinpoint your target audience to ensure you’re reaching the right person in the right context. We start by researching your target audience, looking at what websites they frequent and what terms they search in order to identify the right placements for your ads. Next, we write and design banner ads that will stand out from the rest and grab the attention of your target audience. To succeed at display advertising, your ads need to be seen by your potential customers in the right place, at the right time. And we do just that.
Reach customers who have shown an interest in your products or services with highly targeted digital advertising that is personalized to each users behaviors. We take remarketing the next level. Rather than show the same ad to all your website visitors, we take a more strategic approach. We combine the users behaviors with the buyers journey to create remarketing PPC campaigns that move customers down the buying funnel. When setting up remarketing campaigns, we think of three core stages of the buying funnel – awareness, consideration, and decision – then create remarketing campaigns that are targeted to your customers at each of these stages. We create targeted campaigns to re-engage your prospects or customers based on their previous behaviors and actions to elevate results.
You decide on the level of your expenses, and the campaign budget can be freely modified.
The total cost of the activities is your advertising budget and the cost of our service and optional additional services.
You declare the amount you want to spend on the advertising budget on Google.
You transfer money to the specified account to Google or use a credit card.
This guarantees that the funds will be directly in your account.
We are happy to advise you on the suggested budget.
Social Media Advertising
Use social media platforms to acquire customers. Our years of paid advertising expertise translates directly into success with social media channels like Facebook, Instagram, Twitter, and LinkedIn. Our understanding of targeting helps us put your brand in front of the audience you want. By creating engaging social media campaigns that attract visitors to your website, we can continue building brand following by using remarketing techniques and display advertising to provide exposure across your customer’s full internet experience.
Paid Advertising Channels: